Brand to Consumer (B2C)
Assemble a team to get noticed and be remembered. Take customers from discovery to fandom.
Business to Business (B2B)
Assemble a team to showcase your expertise, establishing credibility and trust.
Performance Marketing
Assemble a team that knows how to entice your customers and dismantle barriers to entry.
Custom crafted engagements
Build a right-sized group of experts around your needs.
Guru
Startup Booster
Agile marketing teams and leadership for maximum growth.
- Recommendations for immediate impact
- VC funding presentations
- Brand guide review/refresh or build
- Website audit/edit or design from scratch
- Content design/production
- Kickstarters pages/videos
- And more…
Unicorn
Managed Back-office
Dedicated marketing and comms support made simple.
- CMO
- Creative Director
- Project Manager
- Comprehensive creative support
- Workflow tools/team set up & handling
- Vendor/team alignment & oversight
- And more…
Ninja
Projects and Campaigns
Address a specific business challenge.
- Market analysis & strategy
- Website design/build
- Advertising campaigns
- Packaging & point-of-purchase
- Video shooting/editing
- Direct to consumer campaigns
- Media mix analysis/media buying
- And more…
Get marketing that hits the mark.
Without a clear, unified marketing plan and the right allocation of resources, businesses risk failing to effectively connect with their audience—wasting time, money, and effort. Yet for smaller companies, this can’t outweigh keeping the lights on and making payroll.
Some weave together a tapestry of vendors; a fragmented approach that often leads to conflicting strategies, diluted messaging, and inefficiencies. Others try hiring one creative team member to handle everything (strategy, social media, advertising, video etc.) People this versatile are rare, generally expensive, and get spread too thin.
With a gurunicorninja (g.u.n) engagement you build a coordinated team of experts, taking a fraction of their time, letting you access more expertise with the same budget.
Is this right for me?
Given how flexible our model is, yes. Still not convinced? See if any of the following scenarios apply to you.
…I need traction in the market, I’ll worry about branding and strategy later.
A little effort up front will save you from being lost in a sea of sameness, playing costly catch-up later. g.u.n can develop go-to-market strategies, design & author brand guidelines that scale with you, then build and manage a support network that works with your budget.
…I use specific vendors for specific needs. No wasted budgets and only the best talent—smart!
Yes! But it’s easy to miss opportunities and efficiencies without tying them all together. It can be a real chore to coordinate their activities ensuring brand alignment and strategic outcomes. Adding g.u.n to the mix can make them perform like a unified team and fill in any gaps.
…I like my agency, but their expertise is limited & sometimes they’re slow to respond or inflexible.
With a g.u.n engagement, the team is built around your business and can flex with you. Since the teammates are fractional, your budget goes further, giving you access to talent previously out of reach. And since they’ve been assembled for YOU, your needs never get lost in the shuffle.
…I have enough recurring marketing that I’m ready to save money bringing some of it in-house.
You’re in the sweet spot! g.u.n can assess your needs and help you hire the best mix of people to meet them. Then we’ll put workflows in place and manage your team and vendors for an integrated output.
…I already have a small team in place, but know we could benefit from a unifying vision, workflow optimization and mentorship.
For in-house teams (up to 5 members), g.u.n can provide leadership and supplemental talent as needed; leading the group; managing workflows, budgets and delivery; and fostering cross-functional collaboration.
…We have a marketing department (of more than 7) that would benefit from more cohesive, focused leadership.
With 7+ teammates you likely do need some full time hires on your leadership team. A limited engagement with g.u.n could help you discover focus areas before making a larger investment, for a more informed hire.
Leadership
“Customer insight, channel expertise and clear messaging need to coalesce into audience activation for powerful growth. Success is in the details.”
Andy Kling ›
Chief Marketing Officer
“Art to start, but design for the finish line. We make art for commerce — if it doesn't move the needle, it's just a pretty picture.”
Steve Reepmeyer ›
Group Creative Director
“The goal is to keep you from feeling the elbow grease that goes into keeping the machine well oiled.”
Keri Deming
Director, Project Management