Any channel. Any medium.
Fractional marketing groups built for small to mid-sized companies.
Brand to Consumer (B2C)
From a single post to the biggest campaign, get noticed and be remembered. We'll design a comprehensive strategy around your sales funnel; keeping you top of mind while nurturing people down a path to purchase.
Business to Business (B2B)
When talking to decision makers, relevance wins and details matter. We'll help you build those relationships, showcasing your expertise while establishing credibility and trust.
Performance Marketing (DR)
Every channel is an opportunity to build your brand, but not at the expense of conversion. Using your data driven insights, we know how to entice your customers and dismantle barriers to entry.
Custom crafted marketing relationships.
Three ways to collaborate, only one way to get started—schedule your free consult below.
Guru
Startup Booster
Agile marketing support for maximum growth and impact.
- VC funding proposal/kickstarters etc…
- Recommendations for immediate impact
- Market & graphics assessment
- Brand guide review/refresh or build
- Website audit/edit or design from scratch
- Vendor procure/align/manage
- Content design/production
- And more…
Unicorn
Managed Back-office
Dedicated marketing and comms support made simple.
- Fractional CMO
- Fractional Group Creative Director
- Fractional Project Manager
- Comprehensive creative support
- Workflow tools/team set up and handling
- Budget management
- Vendor & team alignment and oversight
- Media administration and reporting
- And more…
Ninja
Projects and Campaigns
Address a specific business challenge.
- Market analysis & strategy
- Media mix analysis/media buying
- Customer journey mapping
- Website design/build
- Advertising campaigns
- Packaging & point-of-purchase
- Video shooting/editing
- Direct to consumer marketing
- And more…
Branding
To be honest, your brand actually is colors and fonts. But it's also where you show up, how you look and sound there, and how that makes people feel. g.u.n can develop visuals, writing, and a design style that represents who you are and connects to your audience. We're experts at bringing your company values to the surface–consistently and memorably reinforcing your identity, building trust in market and writing your story.
Marketing
Let g.u.n analyze market trends and customer behavior, plotting your course for sustainable growth. Focused on targeted initiatives from lead generation through conversion, we plan, execute, measure and improve. Your g.u.n in-house CMO works with your leadership team to craft a plan that builds momentum at every part of the customer journey.
Media
Whether its emails, influencers, SEO, or direct mail, your message only drives results if you're in the right place at the right time. g.u.n can strategically structures your media mix to get your message to your market, then continually optimizes your campaigns for measurable success.
Creative
g.u.n in-house creative is more than just another agency partner–we're your full 360 graphic and messaging support group. We assemble then manage your team and workflows to ensure you have consistent, premium assets when you need them.
Is this right for me?
That depends, but since you’re here already it’s highly likely. Do any of the following scenarios apply to you?
…I need traction in the market, I’ll worry about branding and strategy later.
A little effort up front will save you from being lost in a sea of sameness, playing costly catch-up later. g.u.n can develop go-to-market strategies, design & author brand guidelines that scale with you, then build and manage a support network that works with your budget.
…I pull from a stable of specialists. No wasted budgets and only the best talent, smart!
Yes! But it’s easy to miss opportunities and efficiencies without tying them all together. It can be a real chore to coordinate their activities ensuring brand alignment and strategic outcomes. Adding g.u.n to your leadership mix can make them perform like a unified team.
…I have enough recurring marketing that I’m ready to save money bringing some of it in-house.
You’re in the sweet spot! g.u.n can assess your needs and help you hire the best mix of people to meet them. Then we’ll put workflows in place and manage your team and vendors for an integrated output.
…I already have a small team in place, but know we could benefit from a unifying vision, workflow optimization and mentorship.
For in-house teams (up to 5 members), g.u.n can act as your ‘back office’; leading the team, managing workflow, cross-functional collaboration, budgets and delivery.
…We have a marketing department (of more than 7) that would benefit from more cohesive, focused leadership.
With 7+ team members you likely do need some full time hires on your leadership team. A limited engagement with g.u.n could help you discover focus areas before making a larger investment, for a more informed hire.
Our philosophy.
Our sole obsession is providing expert in-house leadership and marketing services, right-sized for your business. A g.u.n engagement is designed to let you punch above your weight without breaking the bank; giving you the strategy and resources to outperform your competitors and achieve your goals.
Our background.
With over 50 years combined in-house and agency side for brands of all sizes, we know what it takes to get results. At g.u.n we know about ad campaigns, AR, video, trade shows, PDPs, websites, you name it–because we’ve built them. And we’ve built them in every vertical; B2B, DTC, DR, and any other acronym you’ve got.
What's with the name?
Rockstars, catalysts, disruptors, storytellers—gurunicorninja is a playful jab at all those silly marketing terms. Or maybe we couldn’t find just one that covers all we bring to the table? Either way, while they might be looking for awards or making ‘cool $h!t’ at your expense, we exist to help you succeed, period.
What do you do?
We integrate seamlessly with your company, providing full service creative and marketing expertise right-sized for your business. g.u.n can work with you on a single project, a campaign or initiative, or field and maintain a standing team for you.
What do I get?
Focused, on-brand, results-driven marketing strategy and the creative expertise to back it up. We tailor a plan based on your needs and budget, delivering exceptional collaboration, solutions and ROI. It’s like building a full in-house marketing group dedicated to your success, but without the big ticket overhead.
Where do I start?
Schedule your 15 minutes of free couch-time. Among other things, we’ll want to know your ideal future and what problems keep you up at night. Our chat can be tactical, philosophical, or a combination–like any good marketer, we’re here listen first.
gurunicorninja
LEADERSHIP TEAM
“Customer insight, channel expertise and clear messaging need to coalesce into audience activation for powerful growth. Success is in the details.”
Andy Kling
Chief Marketing Officer
“Art to start, but design for the finish line. We make art for commerce — if it doesn't move the needle, it's just a pretty picture.”
Steve Reepmeyer
Group Creative Director
“The goal is to keep you from feeling the elbow grease that goes into keeping the machine well oiled.”
Keri Deming
Director, Project Management