A team tailored to your needs.
Without a clear, unified marketing plan and the right allocation of resources, you risk failing to effectively connect with your audience—wasting time, money, and effort. Yet for smaller companies, this can’t outweigh keeping the lights on and making payroll.
Some companies weave together a tapestry of vendors; a fragmented approach that often leads to conflicting strategies, diluted messaging, and inefficiencies. While others try hiring one full-time team member to handle everything (strategy, social media, advertising, design, video etc.) People this versatile are rare, generally expensive, and quickly get spread too thin.
A Gurunicorninja engagement fills in the blanks; whether it’s single project expertise, or brand management.
Is this right for me?
Still not convinced? See if any of the following scenarios apply to you. There are lots of ways Guru… can help.
…I need traction in the market, I’ll worry about branding and strategy later.
A little effort up front will save you from being lost in a sea of sameness, playing costly catch-up later. Guru… can create you a top tier brand and build the guidelines and design systems to look like success from day one. Or we can help develop and execute go-to-market strategies, then build and manage a support network that works with your budget and scales with you.
…I use specific vendors for specific needs. No wasted budgets and only the best talent—smart!
Yes! But it’s easy to miss opportunities and efficiencies without tying them all together. It can be a real chore to coordinate their activities ensuring brand alignment and strategic outcomes. Letting Guru manage the mix can make them perform like a unified team and help fill in any gaps.
…I have enough recurring marketing that I’m ready to save money bringing some of it in-house.
You’re in the sweet spot! Guru can assess your needs and get you the best mix of people to meet them. Then we put workflows in place and manage your team and vendors for an integrated output.
…I already have a small team in place, but know we could benefit from a unifying vision, workflow optimization and mentorship.
For in-house teams (up to 5 members), Guru can provide leadership and supplemental talent as needed; leading the group; managing workflows, budgets and delivery; and fostering cross-functional collaboration.
…We have a marketing department (of more than 7) that would benefit from more cohesive, focused leadership.
With 7+ teammates you likely do need some full time hires on your leadership team. A limited engagement with Guru could help you discover focus areas before making a larger investment, for a more informed hire.
…I like your collaborative mindset but I just need some backup on this one project.
No problem, we got you. Guru can be the dream-team for your next project or campaign without any long-term commitment. We’ll take your foundations, work with your team (or other vendors) and produce work that delivers.
Brand to Consumer (B2C)
Let us help you get noticed and be remembered; taking customers from discovery to fandom.
Business to Business (B2B)
Let us showcase your expertise, establishing credibility and building trust.
Performance Marketing
Let us help you entice your customers and dismantle barriers to entry.
Custom crafted engagements
A group of experts, right-sized around your needs.
Guru
Startup Booster
Agile marketing teams and leadership for maximum growth.
- Recommendations for immediate impact
- VC funding presentations
- Brand guide review/refresh or build
- Website audit/edit or design from scratch
- Content design/production
- Kickstarters pages/videos
- And more…
Unicorn
Managed Back-office
Dedicated marketing and comms support made simple.
- CMO
- Creative Director
- Project Manager
- Comprehensive creative support
- Workflow tools/team set up & handling
- Vendor/team alignment & oversight
- And more…
Ninja
Projects and Campaigns
Address a specific business challenge.
- Market analysis & strategy
- Website design/build
- Advertising campaigns
- Packaging & point-of-purchase
- Video shooting/editing
- Direct to consumer campaigns
- Media mix analysis/media buying
- And more…
Leadership Team
Charlie Cunningham
Group Creative Director
“The concept is king, but not if it can't communicate. It doesn't matter if you hook your audience if they don't remember your message.”
Sulyn Kulick
Group Account Director
“Finding your blend of technology, creativity, and strategic thinking is crucial. It takes all three to win."
Steve Reepmeyer
Group Creative Director
“Art to start, but design for the finish line. We make art for commerce — if it doesn't move the needle, it's just a pretty picture.”
Keri Deming
Director of Project Management
“The goal is to keep you from feeling the elbow grease that goes into keeping the machine well oiled.”